Fitur 2009 in Madrid, Spain
Hi everyone and welcome back!
So while Johanie was in Spain for The Leading Hotels of the World IRRR conference, she also had the opportunity to visit a Spain-based Tourism show called Fitur, or Feria International Tourism Trade Fair.
Hosted from January 29 to Febuary 1, 2009, the Fitur conference is the largest show of it’s type, with more than 13,000 exhibiting companies from 170 countries/regions. All in all, this particular show enabled more than 150,000 sector professionals to establish the biggest and most useful network of business and institutional contacts.
The exhibition was primarily attended by hospitality and travel industry companies from Spanish-speaking countries. This was highly beneficial for us because it allowed us to meet and mingle with a large number of individual hotels and hotel groups from Spain and much of Latin America, with the objective of growing our presence in those markets.
Although a “first experience” for NewspaperDirect, Fitur has already proven to be a valuable business opportunity because of the much-needed face-to-face interaction with the Spanish-speaking world — and of course, just like many other hoteliers around the world, our new friends from Fitur were amazed with how our newspaper solutions could benefit their properties.
So the next step? We will definitely be following up with each of the hoteliers we had met at Fitur and working with them to offer daily newspapers to their guests.